Brief
Discover streamlined client reporting with a premier Australian Marketing Agency in luxury real estate. Leveraging Google Looker Studio, we optimized data extraction and dynamic visualization across diverse platforms for comprehensive campaign insights.
Project Challenge
The challenge was in addressing the unique needs of a marketing agency with a substantial client base. Based out of Australia, the agency operates in the large luxury real estate sector and manages monthly reporting for over 50 clients, demanding comprehensive data retrieval from diverse sources. The data, sourced from various platforms, was not centralized, making manual collection and report creation both time-consuming and complex. A scalable solution was imperative to meet the client’s reporting needs effectively.
Our Approach
- API-Driven Data Retrieval: We crafted custom Python connectors for each platform, replacing 3rd-party connectors that ensured efficient data extraction. Our scripts were hosted in Google Cloud Run for automated periodic execution.
- Centralized Storage: Extracted data were stored in Google BigQuery and backed up in Google Cloud Storage, establishing a reliable and secure data repository.
- Standardized Dashboard Template: We designed a universal Looker Studio dashboard template for all clients, simplifying the reporting process and ensuring consistency.
- Automated Dynamic Reports: On top of the Google BigQuery data, we executed an innovative approach to generate dynamic reports for each client at scale. Instead of going with the traditional route of creating separate dashboards for individual clients, we automated the entire process, allowing the dashboards to be generated automatically based on client-specific data and the template we meticulously designed. This process not only saved valuable time but also boosted efficiency.
- Client Portal: We created a dedicated portal, allowing the marketing agency to easily access the dashboard links for each client and fostering user-friendly interactions.
Solution Architecture
Impact
- Streamlined Reporting System : Our holistic approach led to a highly efficient and automated reporting system, drastically reducing the time and effort needed for monthly campaign performance reporting.
- Centralized and Secure Data Infrastructure : Establishing a centralized and secure data infrastructure improved overall efficiency and guaranteed precise and confidential reporting for each client. This significantly strengthened client relationships.
- Dynamic Reporting Templates : We introduced dynamic reporting templates, a key element in enhancing the reporting experience. This innovative addition allowed for personalized and insightful reports, contributing to an overall improved client-agency interaction.
- User-Friendly Portal : The portal provided easy access to dashboard links for each client, fostering a seamless and interactive experience for the marketing agency. This accessibility contributed to a more engaging and collaborative relationship.
- Cost Savings through Innovation : We achieved substantial cost savings by steering away from traditional methods and automating the reporting process. This innovative approach enhanced efficiency and proved to be a financially prudent choice for the marketing agency.
Impact in Numbers
15
Different marketing platforms’ data were extracted for the reporting needs.
50+
Clients’ reports were effortlessly created.
40%+
Cost saved compared to other available solutions in the market.
Proven results in weeks, not years
Executive Briefing
2 Days
Technology
Assessment
1 Week
Production
Trial & Development
6 weeks
Deployment in
Production & UAT
2 Weeks